One of The Simple Serum's hero ingredients is Vitamin C and for good reason. Here are 4 amazing benefits that Vitamin C has on your skin: 

1. Vitamin C promotes collagen production, which can help diminish fine lines, and is essential for firm, youthful skin. 
2. Vitamin C is an antioxidant, meaning it protects skin cells from damaging free radicals caused by UV exposure. 
3. Vitamin C inhibits melanin production in the skin, which helps to lighten hyperpigmentation and brown spots, even out skin tone, and enhance skin radiance. 
4. Vitamin C helps to repair damage from sun exposure and collagen loss by encouraging healthy cell turnover and regeneration