You've seen the ads and heard the name, Hyaluronic Acid is everywhere these days. It continues to gain popularity in the beauty and skin world, but do you know why? It packs so many amazing benefits it's in not only our Simple Serum but our Simple Brow as well! It's a Poppy Superfood Ingredient! Here's six reasons we love it:

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1. HYDRATES YOUR SKIN: Cold months and constant mask wearing can leave your skin screaming for hydration. Think of hyaluronic acid like a BIG drink of water for your skin. It is able to hold up to 1,000 times its molecular weight in water. When your skin is protected and hydrated, increased skin cell production can take place which leads to smoother, plumper skin cells. Extra bonus! 

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2. REDUCES INFLAMMATION: Hyaluronic Acid helps decrease inflamed skin and helps wounds heal faster by regulating inflammation levels and signaling the body to build more blood vessels in the damaged area. It helps soothe irritation leaving your skin feeling soft and inflammation free.

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3. IMPROVES SKIN ELASTIN: No one wants saggy skin. Ever. As we age, the elastin in the skin breaks down, and skin loses its snap, or bounce back. Hyaluronic Acid is NOT going to replace your elastin but, it can help with the appearance of tightness in the skin. As it fills the skin with moisture, hyaluronic acid tightens the overall complexion. It helps firm facial contours for a more youthful appearance.

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4. PROMOTES EVEN TONE: Dark spots occur due to a difference in melanin levels. Melanin is what provides color to the skin. When there is an overproduction of melanin (due to sun damage or injury) it can result in skin discoloration. When hyaluronic acid is paired with vitamin C it can help prevent age spots and reduce pigmentation issues. Poppy's Simple Serum boosts both hyaluronic acid and vitamin c for this exact reason!

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5. REVITALIZES SKIN'S OUTER LAYER: The top layer of the skin takes the brunt of outside damage and exposure to toxins. This damage results in more fine lines and wrinkles, dark spots, and drier skin. Hyaluronic Acid fortifies the skin’s natural barriers to help lock moisture in and help slow down the the deterioration of the lipid barrier. This allows the skin to better defend itself against environmental age-factors and pollutants. 

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6. REDUCES FINE LINES AND WRINKLES: Did you know you're supposed to start wrinkle prevention in your 20's?! Don't worry it's never too late to take action. Hyaluronic acid is truly an ingredient that gives benefits to twenty and eighty year old skin. It helps reduce the visibility of fine lines and wrinkles by retaining moisture to the skin, creating a plumping effect. When the skin is protected and hydrated, increased skin cell production can take place, as the skin isn’t busy fighting for hydration. This leads to smoother, plumper skin cells.

Poppy products are packed full of amazing ingredients designed to help give your skin that everyday glow with minimal effort. Skincare made simple. See our full ingredient list and shop our best selling serum HERE.